Re:Route - Choose a more rewarding way to travel
Transport For London has developed an app, with a New York based company Recyclebank, which uses a reward system to encourage consumers to walk or cycle instead.
Re:Route app allows people to gain points for every journey they make on foot or by bicycle. After downloading the free software, users enter their journey into re:route and are shown different travel options including walking and cycling – either with their own bike or through Barclays Cycle Hire — as well as public transport.
Once they choose their route and arrive at their destination, users earn points redeemable for numerous offers and discounts from Recyclebank partners including Marks & Spencer, Planet Organic, Champneys and more.
With an eye toward fitness and sustainability, meanwhile, re:route also alerts users to the number of calories burned and the emissions saved on each journey. Ben Plowden, director of planning for Transport for London’s Surface Transport, explains: “We’re particularly excited about the potential for this app to motivate people to cycle and walk during the London 2012 Games, when London’s roads and public transport network will be at their busiest.”