Using video to promote your local business

on Friday, 19 August 2011. Posted in N21 Business Blog

 

More and more local businesses are starting to use video to promote their businesses. For very good reason. Video is a very powerful communication tool which allows you to tell the story of your business, show off your expertise and examples of your work and to communicate a large amount of information creatively about what you do, in a short period of time.

 

Its engaging, a staggering 2bn videos are watched EVERYDAY on You Tube alone.  Videos get shared and uploading a video onto your website can even help your business be found on the Internet. Typically 40% of search results on Google's first page will include websites which have video clips. Google owns YouTube and it is important when you create a video to have a title which includes the key words that will help people to find you when they are conducting a search for your business by name, or a type of business, possibly in a local area.

 

You can demonstrate your business expertise, talk knowledgeably about products and services, give people a flavour of what it would be like to buy from you in under two minutes.

 

Here are some examples how a range of local businesses are using video to good effect.

 

Richard Adams runs a dental practise, Adams Dental, in Southgate, offering general and cosmetic dentistry. Richard wanted to attract new people to the practice and highlight some of the specialist services they offer, such as facial aesthetics and Invisialign. The video, as several of these examples, was produced by Enfield based Two Fresh Productions, who worked with Richard to design the video, using an interview to introduce him to the audience; adding in motion graphics and digital animations to create a polished production.

 

Adams Dental from twofreshproductions on Vimeo.

 

Has it worked for the business? Yes, most definitely says Richard. "we've started showing the video to people whilst offering advice online, the change has been amazing, its allowed us not only to create instant credibility, but also create instant rapport with new patients online and conveying a message which would have take hours to get across via email/instant messages".

 

 

Elements at Home are specialist suppliers and installers of kitchens and bathrooms, plumbing and heating systems, run by Phil Hide. Phil creates beautiful kitchens and bathrooms for people, so has used video to showcase his work. This short 'before' and after' video shows the quality of workmanship to good effect.

 

 

Elements at Home Promo from twofreshproductions on Vimeo.

 

 

Two Fresh Productions have produced a second video for Phil, where one of his clients talks about how Phil has transformed his whole house, a great job says the client, a fantastic endorsement for Phil in 1minute and 8 seconds.

 

 

Elements At Home from twofreshproductions on Vimeo.

 

 

 

Here is a short video Two Fresh Productions producted for a Greek restaurant Apollonia, to boost table bookings. The video should come with a hunger warning - not to be watched if you are hungry! I promise it will get you salivating.

 

Here's how Two Fresh Productions conveyed the ambience, the great food, entertainment and service in sixty seconds. And the response?

 

"In the month that the Apollonia video has been live on the site, not only has the table bookings increased, but also when people ring up their mood is completely different, they sound like they can’t wait to get there and have some sort of urgency in securing their table before it gets booked."

 

 

 

 

London's most famous Greek Restaurant from twofreshproductions on Vimeo.

 

 

 

Whoops Wheel Fix It specialise in quality repairs to bumpers and alloys. Its main target market are male, under 40 and into cars. The video is therefore fast & furious, maybe reminiscent of Top Gear and video games.

Mark Furneaux, Marketing Director at Whoops Wheel Fix It loves it!

 

"I just wanted to give you an update on how the videos been taken by people we've shown! Everyone loves it! Showing people has been a pleasure, it doesn't drag, it keeps peoples attention, we just wanna watch it over n over again ;-)"

 

 

 

Bush Hill Golf Club use video to give you a whistle stop about the course, the Clubhouse and the facilities it has to offer, which has received over 2,000 hits on You Tube.

 

 

 

 

Cey Sesiguzuel of Two Fresh Productions has ten tips on using video to promote a local business


1. Testimonial videos are a hugely powerful marketing tool; they increase credibility by showing a satisfied customer complimenting your service or product. Video testimonials are extremely effective on company websites as they speed up the process of building trust with a client, as customers can relate with other customers concerns. Video testimonials have been proven to generate more leads and increase the chances of conversion.

 

2. Keep it short, two minutes or less, so that you hold the viewer's attention. If you have lots of products, services, advice to share, it is better to create a series of short videos.

 

3. Decide from the outset what you want the video to achieve and what its objectives are. This is essential for your production company and will help to minimise time wasted in designing the video, filming and editing.

 

4.   Ensure that your video speaks to your target clients, every film and TV programme is created with its audience at the forefront, always think about how your target audience likes to be communicated to.

 

5.  Whilst the video should be interesting, helpful or even entertaining, don't get carried away with humour, it could decrease the credibility of your business if you don't get it right. Make sure the style of the video works with your brand.

 

6. Plan what you want to say, but don't think of it as a script. We are not all born actors, if you are featured in the video, it is better if you speak naturally about what you do, in your own words.

 

7. You don't always need to use a professional video company to create good content, At the minimum, you need an HD video recorder and the simple editing software that comes with your PC or Mac. The success or failure of your video will lie in the message you are communicating and how it is delivered.

 

8. Create what is known as a 'call to action' at the end of the video, make it easy for people to contact you by having your contact details displayed prominently at the end and even think about offering some incentive for people to contact you.

 

9. Once you have created a video, share it widely, not just on your website, but on sites such as You Tube, Yahoo Video, Facebook, Twitter, LinkedIn and of course n21online.com, for people to like and share.

 

10. Happy customers? Put them in front of the camera.

 

Read our step-by-step guide to commissioning a testimonial video here

 

http://www.twofreshproductions.com/

More and more local businesses are starting to use video to promote their businesses. For very good reason. Video is a very powerful communication tool which allows you to tell the story of your business, show off your expertise and examples of your work and to communicate a large amount of information creatively about what you do, in a short period of time.

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