The Work Shop, a case study in creativity
If you found the articles on Swishing and Sewing Up a Hole in the Market interesting, there is a new craft workshop in Crouch End which has just opened which has adopted both these ideas. The Work Shop is a new business developed by Sally Bourne Interiors, who already have a home interiors shop in Muswell Hill. The Work Shop is aiming "to inspire and nurture creativity within our local community by collaborating with local crafts people, offering workshops throughout the year".
The Work Shop is offering people the chance to learn new skills; running a range of courses and workshops, for adults and also separate children's event. There are courses on upholstery, life drawing, creative floristry, chocolate making, learning to use a sewing machine, knitting, painting furniture - all those life skills which women (primarily) no longer learn in the home or at school. There are weekly sewing & knitting groups, a monthly swishing event and a programme of monthly talks, offered at reasonable prices; lots of activity and exclusive offers to bring supporters back to the website and the shops on a regular basis.
The Work Shop is beautifully illustrated on the new Sally Bourne website, linking in with the home interiors business and an online shop selling homewares and crafts. It is a great example of how a business has moved on in response to the changing economic climate and people's lifestyles. Most interiors shops have suffered a downturn in the last couple of years, with the falling housing market and people cutting back of non-essential spending.
You can read elsewhere on n21online about the resurgence in interest in home sewing and crafts, which is not just about saving money. It is also about the satisfaction that can be derived from making something and being part of a community. The Work Shop is also a hub which will bring together creative people with different skill sets, who can share somewhere to run their courses and also their marketing costs - another novel example of collaborative marketing.
To quote from the website again "Sally Bourne Interiors is becoming a hub of ideas and activities" - its a very well executed proposition which could work equally well in Winchmore Hill.
The Work Shop is a new business developed by Sally Bourne Interiors, who already have a home interiors shop in Muswell Hill. The Work Shop is aiming "to inspire and nurture creativity within our local community by collaborating with local crafts people, offering workshops throughout the year".