The Art of Business (or how to make a business out of art)

on Friday, 23 March 2012. Posted in N21 Business Blog

 

 

London N21 is home to lots of creative people, young and old. Meet Eleni Duke, aged 24, a former Grange Park Primary pupil, who graduated from Kent University with a degree in History and Philosophy.

 

Eleni had planned a career in art organisation, but cut backs in private and public arts funding have meant that jobs in the sector are scare and she wasn’t successful in finding anything suitable. So, Eleni decided to focus her energy on creating a job for herself. She began by setting up setting up a the Premiere Art an online gallery in July 2011, followed by a pop up gallery, the Curious Duke Gallery (her surname is Duke), in September, taking a three month lease on an empty shop in Whitecross Street, close to Smithfield Market, Old Street and the City. Whitecross Street was described by the Guardian as “the hippest street in London” in 2010.

 

Eleni’s mission is “to provide you with affordable artwork, prints, paintings, street art and photography from the artists of the future!"

 

Prices start from under £70, making the Curious Duke Gallery the antithesis of the West End Galleries and after only three months there was so much interest from artists and art buyers that in Eleni has now taken a long lease on the premises.

 

 

She has already worked with over 80 artists, including Paul Freud the son of late painter Lucian Freud. Eleni has also represented Nathan Bowen, an up and coming graffiti artist from London currently making a name for himself in the urban world and Agnetha Sjörgren, a Swedish artist who is gaining an international recognition with her playful nostalgic style.

 

Eleni is keen to introduce herself to “emerging artists who are keen to take those first steps in breaking into London’s highly competitive arts scene”.

 

At the tender age of 24 (nearly 25), she is mentoring young artists, provide invaluable guidance on on how to make a business out of art, not something that comes naturally to many artists. Eleni admits that it has taken long hours, hard work and sheer determination to get the gallery off the ground, but she is a strong role model for young people who are unable to find a suitable job in the current market conditions, go out and create your own work.

 

If you are in the area, The Curious Duke Gallery is two minutes walk from the Barbican, pop in to say hi to Eleni. You can register on the website for updates on forthcoming exhibitions and to view her online catalogue.

 

http://curiousdukegallery.com/about

The Curious Duke Gallery, 207 Whitecross Street, London EC1Y 8QP

 

 

 

Meet Eleni Duke, aged 24, a former Grange Park Primary pupil, who graduated from Kent University with a degree in History and Philosophy. Eleni had planned a career in art organisation, but cut backs in private and public arts funding have meant that jobs in the sector are scare and she wasn't successful in finding anything suitable. So, Eleni decided to focus her energy on creating a job for herself, opening The Curious Duke Gallery (her surname is Duke), which has been described by the Guardian as "the hippest street in London".

Leave a comment

You are commenting as guest.