Spot these colourful characters in N21

on Thursday, 21 July 2011. Posted in N21 Business Blog

 

When you are trying to gain new customers and clients in your local area, it makes sense to use your vehicle to promote your business. People see your van and make a mental note of your name for when they might need your services. So why is it that so many local business owners are still driving round in white vans?


Zuzana, who runs Homesparkle can really testify to the benefits of her Homesparkle car.

 

"I had my car customised with my Homesparkle brand in 2009. It cost me around £250. I had the first client contact me after two days. When I leave my car outside clients’ houses or even in Sainsbury’s I sometimes leave some of business cards on the windscreen and people have taken them and used them to contact me. It works!"

 

                        

 

Zuzana has just bought her second Homesparkle car, to be used by other members of her team, so there will be two Homesparkle cars in the area shortly.


Two of our local plumbers, Robin Hill and Phil Hide of Elements at Home, have smart, distinctive vans and both also confirm that having smart business van. 

 

Robin says: 'We find that our customers are reassured by the consistent presence of our company vans within N21 as it demonstrates that local customers are pleased with our work and that the company name has likely spread by word of mouth which is often the most comforting source for finding a local tradesman'.

 

            

 

Both Robin and Phil have also been able to grow their businesses and now have second vans bombing about N21 on local jobs. Is there a theme going on here?


More recent entrants to the world of local brand identity are brothers Kevin and Graham Trimmer, who run Inside-Out Decorating, from their homes in Winchmore Hill and Bush Hill Park respectively. They have only had their van a few weeks, but they have certainly gone for impact!

 

                

 

Another local business adding colour to Winchmore Hill is Ellen of Ellen James Interiors, who has a smart new Ford Ka, which can be found parked around Winchmore Hill most days.

 

                   

 

Ellen says "We had the car customised in our Ellen James colours and its surprising the number of people which come into the shop saying we saw your car...the bright yellow & black colour certainly seems to stand out from the crowd...We keep our ear to the ground and if we know of a large local event we park near the entrance, hoping that the car will speak for us, reinforcing our branding. We use it to make small local deliveries and its surprising the reaction we receive. At a recent delivery to a house in Winchmore Hill, a customers young boy saw us pulling up and said..."mummy the bumble bee car is here again "... the car really gets us noticed".

 

The Queen of vehicle branding is Kiva, who runs Alakazam Clowns.

 

"I love having my logo on my car-  I run a clown company called Alakazam providing children's entertainment so the design of both my logo and the illustrations on my car are very child like, flowery and friendly and it makes people smile and wave all the time! 

I have only had the car for about 2 months and since then I have been called whilst driving from someone who saw me speeding (slowly!) past and also last week I was stopped at traffic lights by a mother looking for a business card-( definitely a good idea to keep them handy in the glove box)  so the £100 that the stickers cost me have already made me double that back- bargain! All in all it looks good, it promotes me wherever I am and it makes people smile thinking of Alakazam- Happy days!"

 

 

                     

 

So if you want more clients, be brave and select a design that is going to stand out in the Sainsbury’s car park.

 

You never know, there may be an n21online.com car in the car park sometime!

 

 

 

 

 

When you are trying to gain new customers and clients in your local area, it makes sense to use your vehicle to promote your business. People see your van and make a mental note of your name for when they might need your services. So why is it that so many local business owners are still driving round in white vans?

Leave a comment

You are commenting as guest.