Sewing up a hole in the market

on Friday, 09 April 2010. Posted in N21 Business Blog


Cafés and coffee shops have used computers and wi-fi to bring customers in and to dwell (ie to buy a second coffee and something to eat) for a number of years. Here is a novel way to attract customers and stand out from the plethora of coffee shops on every high street.


The Sweat Shop is a ‘sewing café’ that provides sewing stations with a large communal table anchored at the centre, for pattern cutting and other textile preparations.  It is situated in the heart of Paris and is the brain child of a lady called Martena Duss. Sponsored by Singer, the sewing machine manufacturer, sewing machines are available by the hour for anyone interested in making a few alternations, running up a cushion cover or a pair of curtains, to something more ambitious.

Sweat Shop has adopted a great mantra; ‘Less buying – more trying’.

 


What a great idea, not only does it provide a very useful service, at a time when many people are trying to save money, but being so distinctive, it will generate free publicity through word of mouth in the locality and PR coverage the world over.

Interest in home sewing has been growing for the last few years (as have sales of sewing machines, after years of decline). Yet most of us only need a sewing machine now and again, so being able to either hire one or go somewhere to use one (and possibly pick up some useful advice) is a great idea. There are numerous possibilities for adding on sewing courses, sales of sewing materials etc.


A great place to hold 'stitch'n'bitch' groups, but a perfect example of a catering business which is doing something different and playing to a number of very important sustainability and money saving trends.

Definitely an opportunity for other potential creative entrepreneurs, with great franchise potential if you get the concept right.


                  

http://www.sweatshopparis.com/

The Sweat Shop is a 'sewing café' that provides sewing stations with a large communal table anchored at the centre, for pattern cutting and other textile preparations.

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