Fancy 'lunch in the suburbs' in Winchmore Hill?

on Tuesday, 02 November 2010. Posted in N21 Business Blog

                
          
                    


Two Winchmore Hill restaurants have recently announced they are closing. If we are to stop more closures we have to eat out more in our local eateries. With the hike in VAT in the New Year, eating out is going to get more expensive at a time when many people will be tightening their belts. Restaurants will have to promote themselves, offer extra value and something special to get people through their doors.


Here's a novel idea, instead of competing, why not collaborate?


The Manchester Food & Drink Festival 'Lunch in the Suburbs' has just celebrated its second year and once again it has been a resounding success.  Lunch in the suburbs, which takes place in Ramsbottom, north of Manchester, on two days over a weekend, is a gastronomic relay race, involving three of the town's best restaurants, all within walking distance of each other.

Each restaurant prepares a special course for the guests. This was a sharing platter at 12.00pm at Sanminis, selected to showcase authentic Indian food; followed by a maincourse at Ramsons at 1.15pm, where guests dined on "the finest, locally produced fare in the North West hosted by local food hero Chris Ramson himself". Finally, they sauntered/staggered down the road for an indulgent chocolate dessert at the Chocolate Cafe. Tickets were £30 per head, including drinks and the event was a sell out.


Lunch in the Suburbs provided the participating restaurants will positive PR over several weeks leading up to the event and all three restaurants reported to N21online that the promotion has been beneficial to their business, not just over the weekend when it was run.  Each establishment entertained new customers who had never eaten there before and a number have already been back, within a couple of weeks of their first visit.


Could this work in Winchmore Hill?

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COMMENTS
 

I think this idea could definitely work, especially as I think of Winchmore Hill as having some great restaurants. It would give independent restaurants a chance to showcase their talents and would be relatively easy to plan as many businesses are within walking distance.. no transport required!

Denise, This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Here's a novel idea for local restaurants, instead of competing, why not collaborate?

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