How to make your hair salon a cut above the rest

on Wednesday, 20 April 2011. Posted in N21 Business Blog

How to make your hair salon a cut above the rest

 

It could be argued that hairdressing is one of the more recession proof business areas, since hair continues to grow regardless of the state of the economy. In truth, we all know that we can touch up our roots at home and forgo having our legs waxed and nails done when we are looking to save money. 

 

We have a large number of hairdressers and beauty salons in N21, so competition is tough and that was before people started to cut back on their spending.  It is an image business and most do regularly upgrade the interior of the salon on a regular basis, although there are some local salons that are overdue for a lick of paint.

 

Most, even the better ones could be trying new ways to build their customer base, in these difficult times, to give regular customers a nudge and tempt new customers through the door for the first time. Here are a few ideas you might want to mull over.

 

Not many of our local salons have their own websites, either because they are not very Internet savvy, don’t believe their customers are online, or think it is too expensive (which it doesn’t have to be).  It is a more effective communication tool than flyers or local newspaper ads, because it is a two way communication tool. You can feature products you use, your prices, a gallery, even online booking, as well as links to hair styling sites and blogs. If you aren't already doing so, start to collect customers' email addresses. If you make customers offers, delivered to their personal inboxes they will respond.  If you email your regular customers to remind them that their six week cut and colour is due, you could potentially get at least one extra appointment from them over the fcourse of the year.

 

Here is a hairdresser in the States who is using Skype to hold consultations for clients ahead of their appointments. Plan B offers a free 15-minute video consultations prior to their appointment to customers, usually on a Monday (a quiet day) for customers wanting to have a chat about different options.  Maybe not an idea for every salon but Plan B confirms that it has brought them new customers.

 

 

 http://www.planbsalon.com

 

Is your salon becoming more environmentally friendly, using more natural haircare ranges and reducing water consumption? (a large number of hairdressers develop skin conditions because of their exposure to chemicals such as peroxides and shampoos) What about making your salon the greenest in Winchmore Hill?  Swing is a great little salon i(not a big swanky joint) in New York which has won a string of green awards. What they are doing isn't difficult, but using the right products and passionately believe in becoming more sustainable could be an important way of starting to build up a reputation amongst the many people in the area who are trying to cut their carbon footprint.

 

 

www.swingsalon.com

 

 

What about allowing your salon to be used by other therapists out of hours? For example, a local hypnotherapist is interested in making contact with local salons to hold introductions to using hypnotherapy to overcome all sorts of problems, from smoking, to lose weight or overcome a phobia

 

What about inviting image consultants to advise customers on how aims that it has brought them new  to update their wardrobes?

 

What about offering customers a photograph with hair and makeup looking immaculate? (great for those ten year passport photos)

 

Make up and hair management classes to teach us how to blow dry our hair properly?

 

Hair and beauty parties for girls? Messy and time consuming, but never too early to reach out to new customers. Little BigHeads, based in Cheshire is doing all these ideas. There are no other children's hairdressers in the area. Make it fun and they will all be clamouring to have their hair done by you.

 

www.littlebigheads.co.uk

 

 

Are you a mobile stylist or a salon that offers a mobile service, going out to people's homes, offices or to help them to prepare for a special event? Mobile hairdressing isn’t new, but here is a switched on version of the mobile hairdressing concept, from London based Hair Pod. They have created a transportable, futuristic free-standing styling pod, the hair equivalent of a pop up shop, which could be installed in potentially any location. It is already operating in Heathrow airport, with massive potential for shopping centres, large office building foyers and maybe even at pop festivals?

 

 

 

Hair pod has a nifty website, which displays individual features of the pod at a click of a mouse. They are looking for franchisees. No idea how portable it is, but an interesting and novel small business idea.   www.hairpod.net

It could be argued that hairdressing is one of the more recession proof business areas, since hair continues to grow regardless of the state of the economy. In truth, we all know that we can touch up our roots at home and forgo having our legs waxed and nails done when we are looking to save money.

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