Cakebook Flash Mob Picnic
These days if you want people to turn off their tvs and laptops and turn up at your event you have to do
something pretty spectacular.
The EAT! Flash Mob Picnic, held in Gateshead on June 20th takes some beating.
It was organised by EAT!, with sponsorship from Newcastle and Gateshead councils and a number of other
commercial bodies, designed to celebrate these two Tyneside cities, through the medium of cake.
100 iconic buildings and structures, including the Swing Bridge over the river Tyne, were constructed by 100
professional and amateur cakemaking teams, from around the country.
The project was co-ordinated through Cakebook, a social networking site set up for the event, with recipes,
online workshops and videos.
To maximise the excitment the exact location of the venue for the 100sqm edible map of the city was kept
secret, with details of the ‘flash mob picnic’ location only announced on the day.
Here are some of the amazing constructions, which testify to the planning, co-operation not to say cake
engineering skills of the participants.
And yes they did get to eat the cakes as well!
These days if you want people to turn off their tvs and laptops and turn up at your event you have to do something pretty spectacular.