Becoming upwardly mobile
Being mobile, taking your products or service to the client’s home or office has many advantages:
It cuts down on the overheads
It enables the service provider to build a deeper relationship with the client and makes their
You can charge more, especially if this is a service that the client subscribes to on a regular
The concept isn’t new, but it has been updated, using the Internet and new mobile payment solutions. Hairdressers, personal trainers, beauticians, dentists, pilates, personal shoppers, dieticians, opticians, lunch delivery services, therapists, the list goes on.
It is a way of doing business which can be applied to many more services, offering people services in their homes and in the workplace. Being a mere ten miles from the City, this is a business model which could have potential for a number of local companies.
A prime example is the trend is Return To Glory who describe themselves as mobile beauty, massage and wellbeing specialists, based in London. The business was founded by Natasha Dwyer in 2007, focusing on delivering “brilliant customer service, at good value, which clients love time and time again”.
Return To Glory has brought together a team of specialists, including hair styling, pregnancy reflexology, waxing, pedicure, Indian Head massage, Reiki; for men and children, as well as for women.
They share marketing costs and together are stronger than if they were all acting as individual businesses. To quote Dwyer “We work together to bring in our clients and enable each other to benefit from the power of a force working together”.
Being mobile, taking your products or service to the client's home or office has many advantages: